The Life Of Madame Curie Essays - Nobel Laureates In Physics

The Life Of Madame Curie The Life of Madame Curie Madame Curie was born Maria Sklodowska on November 7,1867, in Warsaw Poland. Maria was the fifth and youngest child of Bronsilawa Boguska, a pianist, singer, and teacher, and Wladyslaw Sklodowski, a professor of mathematics and physics. Maria's accomplishments began at a young age; by the time she was sixteen she had completed secondary school and taken work as a teacher. In 1891 Maria went to Paris, while in Paris Marie attend Sorbonne University and began to follow lectures of many already well known physicists--Jean Perrin, Charles Maurain, and Aime' Cotton. It was during this time that Marie finally turned towards mathematics and physics. Within three years of attending Sorbonne Marie was already on her way to becoming the most well recognized women in science. Marie was the ideal example of hard work. Receiving her degree in physics from the Sorbonne in 1893, she was not only the first woman to receive such a degree but she graduated number one in her class. In 1894, she received her second degree in mathematics, graduating second in the class. That same year Marie met Pierre Curie, an aspiring French physicist. A year later Maria Sklodowska became Madame Curie. Marie and Pierre worked as a scientific team, in 1898 their achievements resulted in world importance, in particular the discovery of polonium (which Marie named in honor of Poland) and the discovery of Radium a few months later. The birth of her two daughters, Irene and Eve, in 1897 and 1904 did not interrupt Maria's work. In 1903, Curie became the first woman to win a Nobel Prize for Physics. The award jointly awarded to Curie, her husband Pierre, and Henri Becquerel, was for the discovery of radioactivity. In December 1904 she was appointed chief assistant in the laboratory directed by Pierre Curie. Pierre's sudden death in April 1906 was a difficult blow to Maria, but a turning point in her career: she was devoted to completing the scientific work they had started. In 1911 her determination paid off, she won a second Nobel Prize (this time in chemistry) for her discovery and isolation of pure radium and radium components. Madam Curie was the first person to ever receive two Nobel Prizes. Marie Curie was not only a scientific pioneer, but also a social pioneer (Moore 3). A citation from The Graduate Student Cookbook described Marie Curie: Overachiever who cooked, cleaned, discovered radium, and raised a Nobel Prize-winning daughter, but who never forgot how to make a good pierogi. Her many accomplishments were not only astonishing for her time but have yet to be equaled in our time. Biographies

High Blood Preasurre essays

High Blood Preasurre essays What is high blood pressure? High blood pressure means that your heart is working harder than normal to force blood into the arteries and through the circulatory system. For an adult a blood pressure reading greater that 140 over 90 is considered as high. Normally, the pumping of the heart creates a pulsing of blood along and against the walls of the blood vessels, which are flexible enough to dilate or contract. Sometimes, however, for a variety of reasons, the blood vessels may lose their flexibility, or the muscles surrounding them may force them to contract. As a result, the heart must pump more forcefully to move the same amount of blood through the narrowed vessels into the capillaries, thereby increasing the blood pressure. How it affects the body and the mind: High blood pressure doesnt affect your mind but it can coarse a lot of damage to your bodys organs when the blood flow isnt consistent, this can damage the heart, liver, kidney failure, stroke and loss of vision from damage to the retina at the back of your eye. Causes: Approximately 30 % of cases of essential hypertension are attributable to genetic factors. For example, in the United States, the incidence of high blood pressure is greater among blacks than among whites or Asians. Yet, this increased peripheral artery resistance is present, as well, in those people whose essential hypertension is associated with genetic factors, obesity, lack of exercise, overuse of salt, and aging. Treatment of the disease and dietary modifications: There are many tablets that doctors prescript to you to lower your high blood pressure. Also it is encouraged that you eat healthy and exercise at least 30 min a day, 5 days a week. It is wise to also keep off too much salt as it hardens your blood vessel that stops them from being able to stretch and contract leaving the heart to pump harder to get blood through. And last is to reduce the intake of al ...

Consolidation of Financial Statements Research Paper

Consolidation of Financial Statements - Research Paper Example This paper seeks to analyze how the acquisition method compares with the earlier two methods in consolidation of financial statements, its impact on financial statement reporting quality, potential Impact on decision making and International implications of consolidation of financial statements. The paper also discussed the differences between the standards of IFRS and GAAP in respect of consolidation of financial statements with a view to resolve the differences for enhancing uniformity, comparability and transparency in consolidation of financial statements. Acquisition Method Primarily there are two types of treatment under this method. In the first one, the investor acquires assets (and often liabilities) and investee goes out of business and the investor continues to do the business with the controlling interest. The investee company becomes a subsidiary and the stock of investee is shown as investment in the investor’s books of accounts. This process involves accounting for the fair value of the company acquired by ascertaining fair value of the assets and liabilities including contingencies based on risks associated as well as the consideration in line with the international standards. If the consideration is not equal to fair value either it is treated as good will where consideration exceeds fair value or as gain on acquisition where the consideration is less than the fair value. Direct costs associated with the acquisition are expensed. It may include fees payable to legal advisors, appraisers, auditing firms and investment bankers. Indirect costs of acquisition such as secretarial and managerial efforts are expensed. However, fair value is reduced by the costs associated with registration and issue of securities. In the second case, the acquired company continues to function as a separate entity without dissolution. In this case, the financial statements of such entity are considered in the accounts / financial statements of the acquired compa ny. The balances are consolidated separately without formal entries in the books of accounts. Assets with indefinite life are reviewed periodically for impairment in line with the accounting / reporting standards. How Purchase Method differs from Acquisition Method Application of fair-value principle is common to both the purchase method and the acquisition method. However, under Purchase Method transactions costs are included in the purchase price in the books of accounts of the subsidiary. The transaction costs and restructuring costs included in fair value under purchase method are considered as business expenses under acquisition method. Also, fair value is measured as on acquisition date under acquisition method. The acquisition method is based on recognition and measurement of the assets. The acquisition method takes into account non-controlling interests and contingencies, whereas purchase method ignores this aspect. Pooling of interest method The investor records investment in sub account and consolidation is outside the books of accounts by eliminating investment account and equity account in subsidiary’s accounts. Book values of the companies are simply combined together in consolidation of financial statements. Goodwill is not recorded in the books of accounts. Revenues and expenses are added together with retrospective effect. Rezaee, Z. (2001, p. 291) stated â€Å"Under the pooling of interest method: (1) carrying amounts on the books of combining entities should be carried forward; (2) no goodwill should be recognized; and (3) prior financial statements should be restated as if the combining entity had always been combined.† Acquisition method has significant improvements over this method to suit the needs of the businesses. Impact on financial stateme

Case-bassed assignment Example | Topics and Well Written Essays - 1750 words

Case-bassed - Assignment Example Further West (2011) states that the Dyspnea on exertion is due to the failure of the ventricular of the left output rising during and also results in an increase of pressure on the Pulmonary vein. In the case of one having cardiac asthma, the pulmonary congestion is associated with bronchospasm that is normally precipitated by the action of edema fluid in the walls of bronchi to the external receptors. John has the above-named symptoms for cardiac asthma, but a further examination of the presented features may provide other possibilities. Moreover, the gain of weight and increased breathing rate may indicate the possibilities of blood pressure issues. The evidences of occasional coughing increase the chances of Bronchial Asthma. Research has shown that there is an overlap between the chronic obstructive pulmonary disease and asthma. Rosto (2009) predicts the typical symptoms for asthma to include wheezes, shortness of breaths, tightness of the chest and coughing. The specific features common for asthma in adults may be identified if the above-mentioned symptoms are worse at night and early in the morning, occur during exercise, cold air, and allergen exposure or aspirin. All these symptoms can be identified in the case of John. On the other hand, coughing up of blood especially from the respiratory tract is referred to as hemoptysis (Leigh & Marley, 2013). Among the various other causes of hemoptysis that is relevant to John is that it may be the origin from the bronchitis. In this regard, the main features of the hemoptysis include a productive cough for three months of the year for two successive years in smokers. Furthermore, the saliva of patients with asthma may at times appear pink when it contains large amounts of a type of blood cells called eosinophils. Another possible cause for the occasional blood streak could be lung cancer which mostly affects smokers above the age of 40. Notably, Lazaro, Girbau and

School Marketing For Primary Education Essay Example | Topics and Well Written Essays - 3250 words

School Marketing For Primary Education - Essay Example This essay stresses that the macro-environment matter contains six issues and all of them contain had a crash on Primary education. The organisation's nearby macro-environment was then inspected beneath dealer, distributive and spirited environment and lastly the wider macro-environment was look at under the caption: political/legal environment, demographic environment, financial environment, technical environment, usual environment and civilization/social environment. Dissimilar civilization may have dissimilar social needs as healthy as the dissimilar requirements for school degree. This research focused on this truth that in end, firstly, the propensity of political/law environment will add to in the pending years, GST as the one characteristic instance for UKn following strategy. Secondly, in universal, the population is mounting slowly now, but the school age is lessening now. Therefore, for Primary education, demographic propensity refuses. Next, the financial system urbanized very quickly these years, consequently, the profits has been greater than before, from this consequence, more populace will think to attain Primary educational education. Subsequently, technical environment and civilization environment's tendency is increasing as well. More and additional populace begins to use new technology and the communal height has been greater than before as a whole. However, our usual reserve is declining radically.

History Of Mass Media From Traditional Age

History Of Mass Media From Traditional Age Mass media has coexisted with Homo sapiens since the brink of time as its history stretches back beyond the dawns of recorded history to the individual who then wanted to reach out to a larger group of audience through any form of communication, regardless a painting on the wall of a cave, or just by telling a story to a group of people. History of mass media can be traced back to the early days of dramas that were performed in various cultures. The word media was first mentioned in the 1920s, but back then, it referred to something that had its origin much further in the past and the term Mass Media originated with the print media that was also its first example. The first newspaper was printed in China 868 A.D, but due to the high cost of paper and illiteracy amongst people, it didnt prosper. It was Johannes Gutenberg, who for the first time printed a book in a printing press in 1453. However, the invention of printing press in the late 15th century gave rise to the first forms of mass communication, enabling publication of books and newspapers on a larger scale than previously possible. According to Wikipedia, mass media refers collectively to all media technologies, including the Internet, television, newspapers and radio, which are used for mass communications, and to organizations which control these technologies. Over the years, during the period post-Second World War, radio, television and video were introduced. The audio-visual facilities became immensely popular as they provided information and entertainment. Of late, it is the Internet which has become the latest and most dominant of all the mass media. Here, information is been generated through various websites and search engines. One can play games, listen to radio while working and chat with friends and relatives, irrespective of location. It also gives information on various topics such as literature, politics, science, sports, fashion, movies, education, career, jobs etc. similar to other types of mass media. Indubitably, one of the biggest influences in our modern lives today, is the force of mass media. Without this medium of communication, our way of live and our civilization would be much more backward than where we are today. We humans are still immature as we definitely have a lot of growing up to do as a race, and mass media is a tool that is supposed to aid us in achieving the aim of fulfillment. Mass media comprises of two parts; print media and the broadcast or also known as electronic media. The print media refers primarily to newspapers and magazines. Radio, television and the Internet constitute the broadcast media. Mass media is simply a section of the media that spreads to a large audience simultaneously, through various types of media. The simplest way to understand what mass media is about is to take a look at newspapers. The first high-circulation newspapers arose in the eastern United States in the early 1800s, and were made possible by the invention of high-speed rotary steam printing presses and railroads which allowed large-scale distribution over wide geographical areas. However, mass production of newspapers had a downfall. The increased rate of circulation led to deteriorate in feedback and interactivity from the readers, which made newspapers a one-way medium. Newspapers first appeared in Europe in the mid-17th century. They evolved gradually from a similar type of publication called broadsheet a single sheet of paper that responded to unusual events. Although newspapers of today and those in the past are quite similar in almost every aspect, newspapers and their content have changed over time. Newspapers in different communities often contain dissimilar contents. The future for newspaper industries seems to fade over time as people look to the Internet for news and young people turn away from papers, paid-for circulations are falling year after year. Papers are also losing their share of advertising spending. Classified advertising is quickly moving online. Inevitably, the newspaper industries which was once experienced explosive growth now faces cyclical trough as new technology such as the existence of e-book has rendered obsolete newspapers in their traditional format. Revenue has plummeted since fierce competition from internet media has squeezed older print publishers. The number of people reading newspapers and magazine has decreased over the years, and polls indicate that the public has more confidence in the accuracy of stories aired on television than in the papers. On the other hand, those who get their news from the print media are better informed. On the bright side, reading newspapers has a lower impact on global warming than reading online. This is so because the impact from powering a computer itself outweighs the impact from creating newsprint. According to Torraspapels Paper, Reading a newspaper generates lower impact on global warming than reading the news online for 30 minutes. Most newspapers today focus on local coverage. There are only a few that cover national issues in depth, and whose editorials can influence national policy. How important the print media is to the individual is subject to debate, however. Magazines, on the other hand, were known to exist since the 1700s in which it resembled books. Based on historical research, the first magazine ever produced was called The Gentlemans Magazine, released in January, 1731 by well-known writer of his prime, Edward Cave. The main idea of Edward was to compile a monthly issue of news and commentary on topics the public were interested in. The difference between magazines and newspapers is that magazine has a relaxed style of writing, while giving and sharing opinions in a magazine is encouraged. However, newspapers during that era were more fixed and straight-to-the-point, following strictly to collected data and statistics. Magazines from the past have a similar purpose to newspapers, criticizing organizations. For instance, Daniel Defoes first English magazine, The Review was published to criticize the Catholic Churches of England. The magazine was also released during the 1700s but published magazines then only lasted for a few months as publishers are geographically limited and the cost of magazine printing is very expensive. More than five decades after magazines were introduced, mass circulation was made possible. Magazines which was once only affordable by the buying elite, now available for the working class as well, and the subject matter had shifted mostly to entertainment sake as well. Magazines are now very affordable to the public. This was made possible by the lesser cost in printing and a bulk of the cost is also reduced due to the many advertisers that the magazines have. This is why that it is in magazines that advertising went full-blast. They can secure one whole page for their products in colored form unlike that in newspaper. Admittedly, this can cost more than the dailies but the potential buyer would be enticed more about the product as the ad would be more attractive in color. Nevertheless, from there, the concept of magazines expanded to various interests, ranging from sports to entertainment, general knowledge and more during todays popular culture. Magazines have a more casual style of reading as literary freedom is practiced. With this, venturing into each interests or fields is easier and more fun as magazine writers have freedom to express their ideas on the subject, as collected data comes second in magazine writing. Today, magazines can be found in almost every newsstand, divided into categories; some of them include IT, fashion and family. Successful magazines include Readers Digest, National Geographic and Peoples Magazine which are also placed in the Top 10 most subscribed magazines in the world. Readers can now also choose from the subscription options that publishing companies offer their customers. They can choose to be subscribed on a daily, weekly, monthly, semi-annually or annually on their magazine of choice. It is also great for short reading for its articles would not really be so mind-boggling but not that shallow either. This is why a lot of readers prefer magazine as well because they are not intimidated by the number of pages within, and they can stop at one article anytime they like and read the other articles any time they want. Book reading gives a much more different experience in which if you stopped at a section, you have to read the rest immediately if you dont want to risk losing yourself or being confused with the story. Magazines really had gone a long way since then as it already evolved itself in just less than three centuries and it was able to stand on its own with its own share of loyal followers. It is already an industry on its own and the evolution doesnt stop there. Magazines would still evolve and change but rest assured that its followers would be with them all the way. Commercial radio first began to broadcast in 1920, and got into politics very quickly carrying the results of that years presidential election. The 32nd President of the United States, President Franklin Roosevelt effectively used radio to communicate directly with the American people through his fireside chats during the worst days of the Depression. Radios are the earliest form of televisions, developed over 80 years ago when wireless communication was never a thought even in the most brilliant scientists minds. It was until the late nineteenth century that James Clerk Maxwell developed the first radio-wave theorem in 1864. Mathematically, he proved that if an electrical interruption is of short distance from the point at which it occurred, there would be effect or passage of electrical current due to a type of wave that moves at the speed of light, in which the electromagnetic energy would travel. Heinrich Hertz experimented with Maxwells thesis in 1888 and demonstrated that waves travelled in straight lines and could be reflected by a metal sheet. Augusto Righi, an Italian physicist, continued and refined Hertzs work, establishing the equality between electrical and optical vibrations. Another scientist, Temistocle Calzecchi-Onesti, constructed, in 1888, a tube due to his belief that electrical discharges of atmospheric perturbations influence iron filings. In 1894, Oliver Lodge named Temistocles famous tube the coherer and increased the reception gain of the hertzian waves. Alexander Popoff then created a vertical metal pole by using Lodges coherer and collecting atmospheric disturbances in a rudimentary antenna. The invention of these instruments helped Guglielmo Marconis discovery who verified that electromagnetic waves travel between two points separated by an obstacle which led to the creation of the first radio transmitter. This experiment was repeated with larger spark gaps starting with 5 feet; expanded up to 100km and radiotelegraphy was born. The first radio station began operation in the 1920s. The broadcasting radio station was KDKA in Pittsburgh. This service became very popular and soon the concept spread around the globe. Early uses of radios were maritime, for sending telegraphic messages using Morse code between ships and land. Radios were used to pass on orders and to communicate between armies and navies on both sides in World War I. Germany used radio communications for diplomatic messages once it discovered British had tapped its submarine cables. Besides broadcasting purposes, point-to-point broadcasting, including telephone messages and relays of radio programs became common in the 1920s and the 1930s. In the pre-war years, radios were the development of detection and locating aircrafts and ships by radars. As time progressed, so did the development of radio. Today, the concepts used in radios are also used in many modern devices that are now essential to our modern lives. Inventions of radios ultimately lead to telephony (Mobile phones), videos (Television sends the picture as AM and the sound as AM or FM, with the sound carrier a fixed frequency), satellite navigation systems (Satellites with precision clocks, the satellite then transmits its position, and the time of the transmission, the receiver listens to four satellites, and can figure its position as being on a line that is tangent to a spherical shell around each satellite, determined by the time-of-flight of the radio signals from the satellite. A computer in the receiver does the math), radars (Detects objects at a distance by bouncing radio waves off them. The delay caused by the echo measures the distance and the direction of the beam determines the direction of the reflection), radio remote control (Radio remote controls use radio waves to transmit control data to a remote object as in some early forms of guided missile, some early TV remotes and a range of model boats, cars and airplanes while large industrial remote-controlled equipment such as cranes and switching locomotives now usually use digital radio techniques to ensure safety and reliability), heating (Radio-frequency energy generated for heating of objects is generally not intended to radiate outside of the generating equipment, to prevent interference with other radio signals. Microwave ovens use intense radio waves to heat food. Diathermy equipment is used in surgery for sealing of blood vessels. Induction furnaces are used for melting metal for casting, and induction hobs for cooking), and even radio services. Radio became the dominant form of media during and after World War II, as it could provide war information much faster than newspapers, and people desired current news of the war situation and of their relatives fighting overseas. However newspapers still supplied daily information and advertising. Radios importance as a news and information source declined however with the introduction of television in the late 1940s. Television dominated the media industry in 1950s. Radio and print media was to compete with television that seemed to give the best of both media: pictures and sound. With the advent of television in the 1950s, print media and radio were forced to rethink their approaches towards news and entertainment. The new media changed the nature of running for the United States presidential office, the first campaign ads for a presidential candidate appeared on television in 1952 and the first presidential debate was aired in 1960 between Senator John Kennedy and Vice President Richard Nixon. The television however was not invented by a single inventor, instead by many who contributed to the evolution of television. It was Joseph Henrys and Michael Faradays work with electromagnetism in 1831 that jumpstarted the evolution of electronic communication. In 1862, the very first still image was transferred over wires by Abbe Giovanna Caselli, the first person to accomplish such feat in the history of mankind using his brilliant invention, the Pantelegraph. Scientists May and Smith then experimented with selenium and light, which eventually revealed the possibility of transforming images into electronic signals in 1873. Boston civil servant George Carey thought about complete television systems and in 1877 he put forward drawings for what he called a selenium camera that would allow people to see by electricity. By 1880, great inventors, Alexander Graham Bell and Thomas Edison theorize about telephone devices that were capable of transmitting images as well as sounds. Alexander invented the photophone, a device that used light to transmit sounds but he wanted to advance his device for image sending. Four years later, Paul Gottlieb Nipkow, first to engineer a rotating-disc technology that was able to transmit pictures over wire, making Paul Nipkow the father of mechanical televisions. He was the first human ever to discover televisions scanning principle, in which light intensities of small portions of an image are analyzed and transmitted, making Paul Nipkow the forerunner of televisions. At the Worlds Fair in Paris, the first International Congress of Electricity was held. That is where Russian Constantin Perskyi made the first known use of the word television. At the dawn of the 20th century, the momentum of ideas and discussions shifted to physical development of television systems. Inventors around the globe attempted to build mechanical television systems based on Paul Nipkows rotating disks and electronic television systems based on cathode ray tubules developed independently in the 1907 by English inventor Alan Archibald Campbell Swinton and Russian scientist, Boris Rosing. Electronic television systems lagged behind mechanical systems for several years as mechanical television was cheaper to build and delicate parts was not used. Besides, it was difficult to get financial backing to develop electronic television when mechanical television worked so much better at that time and with a cheaper working system, the public didnt see the need to change. However, Vladmir Kosmo Zworykin and Philo Taylor Farnsworth made some critical breakthrough, and electronic televisions began to catch up. Electronic television systems eventually replaced mechanical systems. Peter Goldmark, working for Columbia Broadcast System, demonstrated color television to the Federal Communication Commision in 1946. His system produced color pictures from a red-blue-green wheel spin in front of a cathode ray tube. Cable television, formerly known as Community Antenna Television or CATV, was born in the mountains of Pennsylvania in the late 1940s. The first successful color television system began commercial broadcasting on December 17, 1953 based on a system designed by Radio Corporation of America. On June of 1956, practical television remote controller first entered the homes of Americans. The Germans however used remote control motorboats during World War I. In the late 1940s, the first non-military uses for remote controls appeared. The very first prototype for a plasma display monitor was invented in July 1964 at the University of Illinois by professors Donald Bitzer and Gene Slottow, and then graduate student Robert Willson. However, it was not until after the advent of digital and other technologies that successful plasma televisions became possible. There was an explosive growth of the media in the 1980s, especially television. Satellite television reported events across the world live. With competition from 24-hour cable television news, many newspapers disappeared. Cable news and subscription cable television also rose in popularity, competing with network television. According to a Media Research in May 1994, 98 percent of all American houses has at least one TV set. 63 percent received at least basic cable. It is estimated that the average American spends 20-25% of his or her time with the television on. According to a Newsweek article on June 7 1999, the United States is the largest exporter of television programs and American movies are in prime time television all over the world. However, the Europeans are now making more of their own shows and sitcoms that have more local flavour. As in the 80s, parents continue to question the appropriateness and value of media programming for children of different ages. As the 20th century was coming to an end, a new media was born the Internet. It links people together through their computer terminals with modems connected to telephone lines and with the Internet electronic publishing and chat rooms sprang up, allowing individuals to express their opinions freely to a large global audience, giving printed media a challenge to survive. With minimal technical information, any individual will be capable of commenting personal views on air without the huge expense as of in traditional publishing. The Internet also gave advertising a whole new platform to promote their products and delivering their message. The future of mass media is yet to be unknown as there are possibilities of new medium yet to be invented and because of the widespread distribution of cellphones and the Internet, it is easy to forget that both technologies are at their immature stage. However, it is unlikely that we, as of living in this society are able to focus on the lens of history with clarity upon what these technologies have or might have effect upon us in the future. Mass communication is truly the mass power to shape the future of human culture as communication is culture and since humans are searching for new forms of communication, indubitably, we are indirectly looking at new forms of utilizing power, new forms of controlling individuals and new forms of shaping the human culture to come.

A Working Party :: essays research papers

This poem is about a 'normal', 'average' man who came to the trenches only 3 hours before, and then is killed as he is doing his job of piling sandbags along the parapet.Throughout this poem, Sassoon appeals to the emotions of the reader by trying to create an emotional attachment between the reader and the young man. He explains that "He was a young man, with a meagre wifeAnd two small children in a Midland town;He showed their photographs to all his mates,And they considered him a decent chapWho did his work and hadn't much to say,And always laughed at other people's jokesBecause he hadn't any of his own."Sassoon deliberately describes the man clearly and significant detail, which makes the reader realise that this man was just a normal man, probably not unlike the reader, and makes the reader see the pure tragedy when the man dies. "He was just a simple man, who never did anything to hurt anyone" is the response Sassoon wants the reader to have, and feel the i njustice of the man's death.Sassoon specifically starts the poem off slowly, describing the men slowly making their way down the trenches, slipping into the mud and squeezing past other soldiers returning from the front line. Then, he ironically rushes the man's death in the last two lines, after the man is thinking how slow time passes. The man's sudden death shocks the reader and shows them how suddenly life can be taken away."And as he dropped his head the instant splitHis startled life with lead, and all went out."Throughout the poem, Sassoon uses excellent descriptions to involve the reader in the 'action' of the poem, and with the man. He clearly describes the men making their way down the trench towards the front line - "Sliding and poising, groping with his boots", "...splashing wretchedly where the sludge was ankle deep". Language like this almost takes the reader there, and again makes the reader identify with the character. Sassoon also uses the same strong descriptions of the area to make the reader feel like they are in the trenches along with the man - "Sandbags bleached with rain", "... pawed sodden sandbags of chalk", "White faces peered, puffing a point of red", "... the gloom swallowed...". He uses references to colour, texture and sound to give the reader an understanding of what it felt like to be there.

Enchanted Kingdom Case study Essay

I. Point of View In this case, the group would take the point of view of the top management/marketing manager. This is because the group thinks the top management/marketing manager has the capacity to strategize and initiate the necessary actions in this situation. II. Market Situation Analysis A. SWOT a. Opportunities – Visitors coming in groups could be corporate (handling company anniversaries, parties, product launches, company and family outings, sport fests, wedding receptions, birthday parties, concerts and fund-raising activities), travel (handling tour groups), and school (handling educational field trips, graduation balls, and prom nights) – Majority of those who visited the park were young people between 13 to 29 years of age. – A big chunk of the park’s revenues came from its admission fees and retail operations. – Continuous demand for recreational activities – People celebrate different occasions all throughout the year – Increasing demand on semestral breaks and vacation of students – People are attracted on buying group or corporate packages b. Threats – Precarious economic conditions (currency crisis) in late 1997 – Competition from other recreational establishments. – Fluctuating demand – The Financial Crisis in Asia – People began cutting â€Å"unnecessary expenses† including leisure expenses – Fluctuating demands all throughout the year – Negative responses of the disappointed customers – Competition from other recreational establishments such as malls. c. Strengths – Pioneer theme park – world-class themed leisure, recreation and entertainment – Seven ‘fantastic’ theme zones – Spacious land – Accessible to public (close to Metro Manila) – Rides imported from United States, Germany, and Japan. – With musical entertainment (popular guest bands and in-house bands). – With fireworks display every weekend – Accredited with the International Theme Park Inc. (complied to international safety standards) – Highest standards in safety, services, products, facilities, and attractions – Crew members trained in Disney, USA – Allowed to speak only fluent English at all times for their target market-AB class – Conducts regular survey among customers making prior ticket purchases – Park was open year-round from Mondays to Sundays except Maundy Thursday and Good Friday during Holy Week. – Unlimited use of rides and attractions within the park. – Park owned food stalls and souvenir stores d. Weaknesses – Almost four years since it last introduced a new major ride or attraction (novelty of the place started to wear off) – Plunged attendance by 1997 – Maintenance made up the bulk of its expenses – Usually took 30-40 minutes for the visitor to wait (waiting lines) for a major ride during peak seasons because of overcrowding – The park had to continue incurring fixed overhead costs to serve a very thin crowd during lean months – Late and/or absence of any sales blitz in the form of posters and flyers to universities and colleges B. Product Life Cycle Introduction Upon opening, the EK started at high price yet the demand is high Growth There is an increasing trend for the demand since EK has been well- publicized Maturity There was a stable demand for some time then went down due to critical events that took place Decline The demand decreases after financial crisis and ineffective publicity/promotion offers. C. Target Market The target market of Enchanted Kingdom mainly belongs to the AB class. After having two critical events in 1997, the management decided to change their marketing strategies, and targeted the general public like students, government workers, and those who are planning to have parties/celebrations/tours. D. Product Positioning Enchanted Kingdom has positioned itself as a Philippine leader in world-class themed leisure, recreation, and entertainment committed to provide guests of all ages a total and unique experience of fun and enjoyment. E. Current Marketing Mix or Marketing Strategies a. Product Enchanted Kingdom offers their customers a world-class magical experience of entertainment and leisure through wide variety of good outlets, new rides and attractions imported abroad, wide variety of food outlets, specialty shops, and video games center. Visitors could also swing to the beat of live wire of musical entertainment from popular guest bands and in-house bands. And fireworks display was available for public viewing every weekend. b. Physical Evidence Enchanted Kingdom has distributed publication materials (i,e, print ads, poster, flyers) for their services and discounts. c. Place The location is a 16. 6 ha land quite accessible to the public because it was just 30km away from Makati. d. Promotion 1997 second half of the year Price-decrease First time EK visitors were given lesser entrance fee on certain days and months 1997 April-May Twicket with Pepsi 1997 August CALABARZON promo 1997 August Government Promo An exclusive day was set aside for employees of government institutions, SSS, and GSIS. (100 entrance fee) 1997 September Magic Treat Promo 1998 April-May Barkada Treat Promo Summer vacation treat for students, walk-in guests with big entrance fee discount 1998 June-September Government Promo and Calabarzon Promo 1998 Semestral break Sembreak treat Promo For four tickets, two were given for free f. Process management How- To avail the service, EK has two customer segments. These include walk-ins and those who pre-book their visits through the sales office as a group. When- all throughout the year within specific days including peak and non-peak seasons Where- EK entrance location and online pre-booking g. People Internal-employees (crew members and staff received service training from Disney USA and are advised to speak in fluent English at all times. External-customers (i. e. adults, children, senior citizens, students, government employees) III. The Case Problem How does the top management/marketing manager of the Enchanted Kingdom even out its demand throughout the year? IV. Case Objective This study aims to: ? To effectively formulate a strategy that would increase theme park attendance ? To ensure theme park attendance even-out during peak and non-peak seasons all through the year ? To increase the number of people going to the park despite financial crisis and other challenges/threats both for the intended customers and the management itself V. Alternative Solutions to the Problem Alternative Courses of Action A. Addition of new major rides and attractions in the park. B. Adjusting of prices depending on the season, month, day, or occasion. C. Intensive Promotions during non-peak seasons Alternative Pros Cons A ? Will encourage returning customers. ? Will attract more attendances and increase the demand for the park ? Will increase the customer’s satisfaction ? Will provide more thrilling and exciting new rides ? Will provide more entertainment options due to additional attractions ? Very costly ? Impractical for the management due to financing and weak demand ? Doesn’t necessarily stabilize the demand of the park. B ? Will increase demand during peak seasons ? Will make the demand closely the same all ? Will require annual price planning due to changing circumstances in every season through the year ? Will avoid overcrowding ? Will attract celebrants for various occasions on varying season ? Will require the management to ensure just and fair discounts to varying occasions C ? Will increase the people’s awareness of the park ? Will attract more attendances ? Will promote good image for the theme park ? Will open possibilities for partnerships and collaborations in exchange of services (i. e. entrance tickets) ? Will stabilize demand during non-peak seasons ? Costly ? Doesn’t necessarily lead to customer satisfaction ? Customer’s promotional needs vary from one type of customer to another ? May not reach all the target customers VI. Recommendation Based on the pros and cons table, alternative B is recommended. Prices will be adjusted depending on the season, month, day, or occasion. Implementation Planning: Surveys and past records could determine the demand on certain seasons, months, days or occasions and then develop a price index from the demand records of the park.  · Implementation Proper: Advertise and disseminate information about the new pricing scheme both online and offline. This will encourage visitors to go to the park during lean seasons because of the low price and will even out the number of visitors during its peak seasons.  · Control: The special prices during occasion or season will be advertised. Price changes depending on the occasion or season will be continuously advertised or disseminated all throughout the year. Surveys may also be conducted to monitor the customer satisfaction.

Procedure Skills

Lesson planSchool: Colegiul Na?ional M. Eminescu, Ia?i Date: 6th April 2018 Proposer: Popovics Anamaria Mentor's name: Cetilina Neagu Class: 9th grade, 5 classes/ week Level: B2 Textbook: Upstream Intermediate Lesson type: Integrated skills with focus on consolidating and acquiering vocabulary related to sports and sportspeople Time allowed: 50 minutes Aids: Textbook, blackboard, chalk Aims:Create the opportunity for Ss to use previously acquired language related to sports.Give Ss the opportunity to express their own opinions on different types of sports.Objectives:By the end of the lesson Ss will have retold the text using vocabulary related to sports.Ss will have learnt how to use arguments for their own opinions.Ss will have acquired new vocabulary (adjectives) related to sports.Time and lesson stage Procedure Skills Interaction Rationale and observations2 minutesWarm-up T will ask how was their previous day after school, and also ask them to remember the last text they did Speaking T-Ss To create a relaxing environment and also revise language.10 minutes Controlled speaking practice T: Will ask ss. provide the main ideas from and remember the important words.Speaking T-Ss Teacher can provide key words to trigger the idea and guide them towards what she needs to hear from the students using the appropriate vocabulary.20 minutes Free speaking practice8 minutes Controlled Practice T tasks Ss to describe pictures related to sports and make connections between these and the type of people who would practice the sports.T asks the Ss to solve ex 2 from page 136. The T will explain words along the way and demand synonyms for groups of words and words such as â€Å"centre of the target†, â€Å"daring†. Writing + Speaking +FeedbackPairsStudents will have developed conversational skills through dialogueProvide arguments.Describe by using appropriate adjectives.Paragraph organising.8minutes T puts the students into pairs and asks them to solve exercise 4 from the page 137. The teacher will then place three stickers on the blackboard depicting the words â€Å"interesting†, â€Å"challenging† and â€Å"boring† and ask the students to complete the gaps underneath them with the free-time activities they came up with earlier. Speaking/ PairworkGroupwork Pairs -Agreeing, disagreeing, giving arguments, interrupting, summing up, reporting to the classPeer feedback2 minutes T gives feedback upon the activities and gives homework to the ss : The students will have to revise the conditionals from the end of their practice books and come up with sentences of each conditional type. Speaking T-Ss To revise the previous activities.

Pronunciation of Words With Weak and Strong Forms

Pronunciation of Words With Weak and Strong Forms English is a stress-time language which means that some words are stressed and others are not when speaking. Generally, content words such as nouns and principal verbs are stressed, while structure words such as articles, helping verbs, etc. are not.   The Structure of Words A number of structure words have both weak and strong pronunciation. As a rule, the structure will take the weak pronunciation which means that the vowel becomes muted. For example, take a look at these sentences: I can play piano.Tom is from New England. Here are these two sentences with accented words in italics. Mary can play piano.Tom is from Chicago. Can, and from and is are unaccented and the vowel is very weak. This weak vowel sound is often referred to as a schwa. In the International Phonetic Alphabet (IPA) the schwa is represented as an upside-down e. It is, however, also possible to use these words with a strong form. Take a look at the same structure words, but used with strong pronunciation: You CANT  play tennis. - Yes, I CAN.Where is Tom FROM? In these two sentences, the placement at the end of the sentence calls for the strong pronunciation of the word. In other cases, the usually unaccented word becomes accented as a means of stressing that something is contrary to what is understood by others. Look at these two sentences in a dialogue. You arent interested in coming next week, are you?Yes, I AM interested in coming! Try the following exercise to practice both the weak and strong form.  Write two sentences: One sentence using the weak form, and one using the strong form. Try practicing these sentences taking care to quickly glide over the vowel in the weak form, or pronouncing the vowel or diphthong sound firmly in the strong form. Here are a few examples: Ive heard you have a company in the city. No, I work FOR a company in the city.What are you looking for? She is our sister.OUR sister is so talented! Practice Activity Decide how the word indicated would change the meaning in the following sentences when using the strong form. Practice saying each sentence aloud alternating between weak and strong forms. Do you notice how the meaning changes through stress? I am an English teacher in Portland, Oregon. - strong amI am an English teacher from Portland, Oregon. - strong fromHe said that she should see a doctor. - strong shouldThey were able to find a job despite the difficult market. - strong wereDo you know where he comes from? - strong doIll give the assignment to them. - strong themShes one of our most valued students. - strong ourId like Tom and Andy to come to the party. - strong and Answers I AM an English teacher ... Its true even though you dont believe it..... teacher FROM Portland, Oregon. Thats my home city, but not necessarily where I live and teach now.  ... that she SHOULD see a doctor. Its my advice, not an obligation.They WERE able to find a job ... It was possible for them though you think not.DO you know where ... Do you know the answer to this question or not?... the assignment to THEM. Not you, the others.Shes one of OUR most valued students. She is one of us, not of you or them.... Tom AND Andy ... Not only Tom, dont forget Andy. Here are some of the most common words that have weak/strong pronunciations. Generally speaking, use the week form (schwa) pronunciation of these words unless they are stressed by coming at the end of a sentence or due to unnatural stress made to facilitate understanding.   Common Weak and Strong Words a / am / an / and / are / as / atbe / been / butcan / coulddo / doesfor / fromhad / has / have / he / her / him / hisismustnotof / ourshall / she / should / somethan / that / the / them / there / touswas / we / were / who / would / willyou / your

EPIB of British American Tobacco Case Study Example | Topics and Well Written Essays - 2500 words

EPIB of British American Tobacco - Case Study Example BAT Company was founded in 1902, the company acquired different companies in America and the UK to form the current multinational corporation it has evolved to be. Currently BAT is the second biggest procedure of cigarettes in world with an estimated 10.5% of the total global share. PESTEL analysis is used to investigates the vital factors which affects an industry and the influence they have on a particular company or companies operating in that particular industry. PESTEL is means political, Economic, Social, Technological and Legal factors. Political factors entail government policies which are related to the industry, this includes tax policies, regulations and laws, tariffs and restrictions and other factors. The economic factors include the wider economic performance for example economic growth, exchange rates, interest rates and inflation. Social factors on the other hand relates to cultural issues which includes health, population growth, demographics, changes in consumer behaviours and other aspects. Technology factors include the adaptation of new available technology and new ideas such as automation, information technology and rate of technology change. Legal factors comprises of legal procedures, licensing, product legal descriptions and other legal factors. (Hollensen, 2004) Political factors whereby the company have to deal with the political interferences that may be practiced by the UK government. According to research political systems of nations affect the conduct of businesses, for example some countries practice collectivism while others practice capitalism political systems. The UK government practices capitalism in that it allows factors of production to be privately owned and the government performs only limited duties that the private sector cannot perform unlike in collectivism and communism that stresses collective goals. So BAT Company has no restrictions and hence we can conclude that it enjoys good external political environment. (London and Hart, 2004) Economical factors which mainly deals with financial forces in the economic environment. Such factors include foreign exchange rates, currencies and global monetary systems like the use of Euro currency, inflation, counter trade, balance of payments, monetary policies, and fiscal policies among others. After carrying out careful analysis of these factors BAT Company did not face a lot of these challenges with but only was subjected to few of them like inflation and the balance of payments. (Buckley, 2005) Social factors are other factors that the company has to consider before going international. Forces within the society such as religion, family, social structure and education may impact positively or negatively the way BAT Company will market its products. Social factors affect our attitude, opinions and interests on the way we view products from certain companies. (Buckley, 2005) Technological factors are another key factor to be put in consideration before going global. Advanced technologies are now being experienced by many companies as

Viewing Art Essay Example | Topics and Well Written Essays - 1000 words

Viewing Art - Essay Example The majority of the art produced by Soviet artists was created to support the ideals of the government and make their communism present in every part of the culture, especially the visual arts. Soviet art of the period consisted of pictures of workers farming, working in factories, or similar actions. In one way, it was good because they pictured women working alongside men which reinforced the idea of equality, but there is very little difference between the characters. They all look the same, which reinforces the Soviet idea that a person was only as valuable as their work to the state (â€Å"Into the 20th Century†). Examples of art used to oppress people are not limited to despotic foreign countries. Sometimes art can be used to reinforce social customs that are discriminatory or racist. The American film Birth of a Nation has been credited with justifying racism and discrimination against African Americans in the America south. The movie tells a fictional account of the fo unding of the Ku Klux Klan and how it was started to protect good white southerners against the black Union soldiers after the American Civil War. Birth of a Nation expressed a mythology about the southern United States and its identity that was not true and justified the use of violence and mistreatment of African Americans. In fact, the movie has been credited with reviving the Ku Klux Klan, which by then had already become inactive (Armstrong). Visual art was also used before the American Civil War to promote an idea of how the south was and to cover up the cruelty of slavery. Many landscape paintings of southern plantations did not picture slaves, instead focusing on the beautiful buildings and crops of the owners. Other landscape artists did paint African slaves into their pictures, but sometimes pictured them working happily alongside white workers. These representations perpetuated an idea of the American south as a peaceful, prosperous part of a country, whose slave owners w ere kind and whose slaves were happy (Mack). With all the time that people spend looking at art and interacting with it, we do not step back enough to wonder about what a piece of art or a piece of graphic design is saying to us. Most of the time, we simply respond. A good deal of art created in modern society is designed to get people to do things: to click on a banner, to buy something, to inspire feelings of patriotism or anger. Advertisers depend on the fact that the viewing public will not really step back and evaluate how an advertisement is trying to manipulate them and that they will just respond and click, or buy something, or vote a certain way. Claude Monet’s painting â€Å"Regate a Argenteuil† is a masterpiece that communicates more than the simple coercive ideas behind Soviet art and art in advertising. Monet’s impressionism was about replicating the experience of seeing something commonplace, rather than the realistic reproduction of grand and hero ic or mythological events as was popular in the 19th century. This painting, in particular, is not a realistic rendering of sailboats on the river Seine. The We Museum website calls it a â€Å"bold simplification† in which Monet was trying to capture the mood of boots sailing on a beautiful day (Pioch). Monet attempted, in this painting, to communicate that mood and his understanding that